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Our ethos

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The Long Term

We believe in long term business partnerships and not short term profit opportunities.

Our business dealings with our customers will always be guided by our strong moral compass.

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We have a passion for excellence and will do everything in our power to ensure our customers enjoy the highest levels of professional service.

We will communicate clearly, listen intently and show a sense of urgency at all times.

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We value our customers and prospective customers by being honest, professional and trustworthy.

Confidentiality will always run at the heart of all our interactions be it verbally or in writing.

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We commit to complying with both the spirit and the letter of the law including the regulatory framework which governs our industry.

We recognise the importance of treating our customers fairly. Our Treating Customers Fairly (TCF) framework is developed around the core six outcomes set by the Financial Conduct Authority (FCA).

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We will continually invest in our business, its infrastructure and most importantly our people.

We commit to developing our team‘s technical and professional competence on a regular and ongoing basis.

15 Alva Street, Edinburgh, EH2 4PH
Phone: 0131 290 2555
Fax: 0131 202 0646
Premier Asset Finance Ltd is a credit broker and not a lender, and is authorised and regulated by the Financial Conduct Authority under Firm Reference Number 728589.
We are not an independent financial advisor but we can introduce you to a panel of lenders and their finance products. We will provide details of products available from the lenders we work with without advice or recommendation, and it is for you to decide whether the finance product is right for you.
We do not charge you a fee for our services, however we do receive a commission from the lender if you decide to enter into an agreement with them (either a fixed fee or fixed percentage of the amount you borrow) and different lenders pay different rates.
Premier Asset Finance is a wholly owned subsidiary of Paragon Bank PLC.​