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About us

Creative and competitive funding solutions

We’re one of the UK’s leading providers of asset finance to UK businesses. With a wealth of industry knowledge and expertise, and an extensive funding panel, we deliver creative and competitive funding solutions that help you to invest and grow your business.

Key funding statistics since 2008

Funding arranged to date

£1 Billion+

Customers served


Customer finance agreements


Funding partners


Our history

Former Managing Director, Kevin Davidson (who retired in March 2023) co-founded Premier Asset Finance in 2008, after working at the Bank of Scotland for over 20 years.

In 2016, we became part of Paragon Bank PLC, a FTSE 250 company and specialist financial services provider. Since then, our business has continued to go from strength to strength and we have become an award-winning Brokerage with UK wide coverage and one of the most experienced teams in the market.

We have an unrivalled panel of funders consisting of some of the UK’s largest financial institutions, as well as niche and specialist lenders. This allows us to fully utilise the width and breadth of the market to give customers a real choice, competitive pricing and find the right solution for each business.

That’s why since we began in 2008, we have arranged over £1bn of new lending and written in excess of 15,000 new agreements.

Premier Asset Finance history

“The speed of urgency & professionalism was maintained throughout the whole process, from start to finish”

Dave Probert, Director, FTM Materials Handling Ltd

“Premier Asset Finance have consistently delivered a professional service ... and have always provided competitive rates.”

Karen Whitmore, Bristol and Avon Transport

“Premier Asset finance have become our go to lender. They make the whole process pain free from start to finish”

Spencer Deakin, Managing Director, Ipswich Hydraulics

“... their professionalism, excellent customer focus and understanding of our business has been invaluable to us”

Emma Kilner, Chief Financial Officer, HydroVolve

Our ethos

The long-term

We believe in long-term business relationships and not short-term opportunities.

Our business dealings with our customers are always guided by our desire to deliver the best suited solution for each individual customer.


We have a passion for excellence. We’ll do everything in our power to make sure our customers enjoy the highest levels of professional service.


We value our customers by being honest, professional and trustworthy. And confidentiality will always run at the heart of all our interactions.


We commit to complying with both the spirit and the letter of the law. Including the regulatory framework which governs our industry.

Our Treating our Customers Fairly (TCF) framework is developed around the core six outcomes set by the Financial Conduct Authority (FCA).


We are continually investing in our business, it’s infrastructure and most importantly our people. Developing our team’s technical and professional competence on a regular and ongoing basis.

Want to be part of the team?

We’re always looking for bright and knowledgeable people to join our team of experts, so if you’re interested in developing a rewarding career as an employee or you’d like to join our introducers panel, we’d like to hear from you.

Apply now

Premier Asset Finance Limited is authorised and regulated as a credit broker (including for consumer credit activity) and not as a lender, by the Financial Conduct Authority. Registered in England, number 06453431. Registered office: 51 Homer Road, Solihull, West Midlands B91 3QJ. Premier Asset Finance Ltd is registered on the Financial Services Register under the Firm Reference Number 728589.

We are not an independent financial advisor, but we can introduce you to a panel of lenders and their finance products. We will provide details of products available from the lenders we work with without advice or recommendation, and it is for you to decide whether the finance product is right for you. We do not charge you a fee for our services, however we do receive a commission from the lender if you decide to enter into an agreement with them (either a fixed fee or fixed percentage of the amount you borrow) and different lenders pay different rates. Premier Asset Finance is a wholly owned subsidiary of Paragon Bank Plc.